Open AccessCONSUMER SWITCHING BEHAVIOR IN BANKING INDUSTRY: CAN CONSUMER BASE BE PURCHASED, OR EARNED?
Author(s) -
Mehmet Özer Demir,
Zuhal Gök Demir
Publication year - 2019
Publication title -
uluslararası iktisadi ve idari incelemeler dergisi
Language(s) - English
Resource type - Journals
eISSN - 1307-9859
pISSN - 1307-9832
DOI - 10.18092/ulikidince.399671
Subject(s) - loyalty , order (exchange) , business , marketing , cash , service (business) , consumer behaviour , service provider , structural equation modeling , exploratory research , financial services , finance , sociology , anthropology , statistics , mathematics