Open AccessAdoption of E-commerce in SMEs: the Colombian Case
Author(s) -
Iván Alonso Montoya Restrepo,
Sandra Patricia Rojas Berrío,
Paola Andrea Ortiz Rendón
Publication year - 2021
Publication title -
journal of telecommunications and the digital economy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.202
H-Index - 6
ISSN - 2203-1693
DOI - 10.18080/jtde.v9n3.403
Subject(s) - context (archaeology) , e commerce , business , marketing , knowledge management , competitive advantage , small and medium sized enterprises , computer science , geography , world wide web , archaeology , finance
The few studies in South American developing countries that refer to the adoption of e-commerce in SMEs require knowledge of how this context is presented. The objective of this study addresses this need and seeks to determine the variables that influence the adoption of e-commerce in SMEs in Colombia. The measurement tool (IMAES) was applied using a digital questionnaire; 263 surveys were collected in SMEs and the data were analysed using the partial least squares methodology, validating tool and model. The results found that Colombian SMEs adopt e-commerce because of pressure from senior management, performance expectations, the competitive advantage it offers, and pressure from their customers. This is one of the first studies in the region that empirically analyses the adoption of e-commerce, as well as describing the theoretical framework for this line of research.