Open AccessAnalysis of Consumer Trends in the Telecommunications Markets of Russia and Vietnam
Author(s) -
Quan Nguyen,
Khoa Van Nguyen,
Tatyana Sakulyeva
Publication year - 2021
Publication title -
journal of telecommunications and the digital economy
Language(s) - English
Resource type - Journals
ISSN - 2203-1693
DOI - 10.18080/jtde.v9n3.366
Subject(s) - telecommunications , broadband , business , mobile telephony , revenue , telephony , straddle , vietnamese , iptv , advertising , engineering , mobile radio , finance , linguistics , philosophy
By way of descriptive and comparative analysis, the subscriber bases and revenues of television, fixed and mobile telephony, and fixed and mobile broadband segments of the Russian and Vietnamese telecommunications markets for the period of 2015-2019 were analysed. The results of the study revealed similar global trends in the telecommunications markets of Russia and Vietnam. Fixed and mobile telephony revenues are declining, since customers prefer new communication technologies to the old ones. The television subscriber base is growing in both countries; TV revenues are increasing in the Russian market and somewhat declining in the Vietnamese telecommunications market. With further penetration of broadband, more customers are upgrading their television from Free TV to Pay TV (IPTV and OTT services). The results of the study confirmed the global consumer trends in telecommunications markets and the applicability of approaches used herein for other countries.