Open AccessAustralian Video Viewing Survey
Author(s) -
David Kennedy
Publication year - 2021
Publication title -
journal of telecommunications and the digital economy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.202
H-Index - 6
ISSN - 2203-1693
DOI - 10.18080/jtde.v9n1.394
Subject(s) - competitor analysis , advertising , business , service (business) , internet video , the internet , set (abstract data type) , video on demand , project commissioning , marketing , telecommunications , publishing , computer science , multimedia , world wide web , political science , law , programming language
In late 2020, Venture Insights conducted a video consumer survey of 1,003 Australian households. This paper provides an overview of the results. A television set remains the most common device for watching video, but a substantial majority of households also watch video on PCs, tablets and smartphones. Internet-connected TVs are now common. Only 24% of households currently have a 4K or better TV, but 44% of households anticipate buying a 4K TV set over the next three years. More than half of households do not subscribe to a pay-TV service. Of those which do, two-thirds have Foxtel. Netflix remains dominant in the Australian subscription video market, while its main competitors are each subscribed to by about one-fifth of households. Most survey respondents expect their video consumption to remain stable across all formats over the next year.