
Digital Marketing Strategies Driven by Wellbeing in Virtual Communities
Author(s) -
Zeineb Ayachi,
Rim Jallouli
Publication year - 2022
Publication title -
journal of telecommunications and the digital economy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.202
H-Index - 6
ISSN - 2203-1693
DOI - 10.18080/jtde.v10n3.612
Subject(s) - happiness , work (physics) , public relations , social media , social media analytics , marketing , tourism , analytics , social marketing , digital marketing , knowledge management , business , data science , computer science , psychology , engineering , political science , world wide web , mechanical engineering , social psychology , law