Open AccessThe Effect of Internet Shopping Mall Customer’s Perceived Service Quality on Customer Retention and Customer Loyalty in Rural China: Focused on the Rural of Hebei Province
Author(s) -
Seong-Hwan Yoon
Publication year - 2017
Publication title -
junggug yeon-gu/jungguk yeongu
Language(s) - English
Resource type - Journals
eISSN - 2713-5950
pISSN - 1225-8695
DOI - 10.18077/chss.2017.72..008
Subject(s) - business , service quality , china , marketing , loyalty business model , customer satisfaction , customer retention , advertising , the internet , shopping mall , quality (philosophy) , loyalty , service (business) , geography , computer science , philosophy , archaeology , epistemology , world wide web