Open AccessA Study of the Structural Relationships of Corporate Reputation, Corporate Credibility, Corporate-Consumer Identification and Consumer Loyalty: Focusing on Korean Companies in China
Author(s) -
Seong-Hwan Yoon
Publication year - 2016
Publication title -
junggug yeon-gu/jungguk yeongu
Language(s) - English
Resource type - Journals
eISSN - 2713-5950
pISSN - 1225-8695
DOI - 10.18077/chss.2016.68..009
Subject(s) - business , credibility , china , loyalty , marketing , reputation , corporate branding , loyalty business model , identification (biology) , corporate social responsibility , advertising , accounting , public relations , brand equity , political science , service quality , service (business) , botany , law , biology