Open AccessA study on the relationship between preference of Korean dramas, PPL, preference of Korean products and purchase intention: An evidence from the Chinese people
Author(s) -
유승훈,
장박,
Bongsuk Sung
Publication year - 2015
Publication title -
journal of sinology and china studies
Language(s) - English
Resource type - Journals
eISSN - 2713-5950
pISSN - 1225-8695
DOI - 10.18077/chss.2015.65..008
Subject(s) - preference , advertising , psychology , social psychology , business , economics , microeconomics
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