Open AccessA study on the relationship between preference of Korean dramas, PPL, preference of Korean products and purchase intention: An evidence from the Chinese people
Author(s) -
Seunghun Yu,
Bongsuk Sung,
장박
Publication year - 2015
Publication title -
junggug yeon-gu/jungguk yeongu
Language(s) - English
Resource type - Journals
eISSN - 2713-5950
pISSN - 1225-8695
DOI - 10.18077/chss.2015.65..008
Subject(s) - preference , advertising , psychology , social psychology , business , economics , microeconomics