Open AccessThe Effects of Chinese Consumers’ Corporate Association of Korean Companies in China on Consumer Loyalty - Focusing on Consumers in Beijing -
Author(s) -
Seong-Hwan Yoon
Publication year - 2012
Publication title -
junggug yeon-gu/jungguk yeongu
Language(s) - English
Resource type - Journals
eISSN - 2713-5950
pISSN - 1225-8695
DOI - 10.18077/chss.2012.56..007
Subject(s) - beijing , china , business , advertising , association (psychology) , loyalty , marketing , psychology , political science , law , psychotherapist