Open AccessThe Differentiation Strategy of Brand Personality based on Chinese Cultural Values : In the case of Holiland, BreadTalk, and Paris-Baguette Bakery in Beijing
Author(s) -
하인주,
강명화
Publication year - 2010
Publication title -
junggug yeon-gu/jungguk yeongu
Language(s) - English
Resource type - Journals
eISSN - 2713-5950
pISSN - 1225-8695
DOI - 10.18077/chss.2010.50..028
Subject(s) - beijing , personality , advertising , psychology , business , economic geography , china , geography , social psychology , archaeology