Open AccessThe Effects of Corporate Social Responsibility Activities on Consumer Loyalty : Focused on the 3 domestic company advancing into China
Author(s) -
Seong-Hwan Yoon,
Chul Kim
Publication year - 2010
Publication title -
junggug yeon-gu/jungguk yeongu
Language(s) - English
Resource type - Journals
eISSN - 2713-5950
pISSN - 1225-8695
DOI - 10.18077/chss.2010.48..022
Subject(s) - china , loyalty , corporate social responsibility , business , marketing , social responsibility , public relations , political science , law