Open AccessThe Impact of Market Orientation as a Capacity Building Strategy on Firms Performance: A Study of Selected Fast Food Restaurants in Lagos State Metropolis
Author(s) -
A. Rahim GANIYU
Publication year - 2015
Publication title -
cankiri karatekin universitesi iktisadi ve idari bilimler fakultesi dergisi
Language(s) - English
Resource type - Journals
eISSN - 2147-4206
pISSN - 1308-5549
DOI - 10.18074/cnuiibf.260
Subject(s) - market orientation , orientation (vector space) , business , state (computer science) , food market , industrial organization , marketing , geography , computer science , mathematics , agriculture , geometry , archaeology , algorithm
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