Open AccessMeasuring The Consumer Based Brand Equity Of Fethiye: A Comparative Analysis On Domestic And Foreign Tourists
Author(s) -
Selçuk Efe Küçükkambak,
Ece Armağan
Publication year - 2022
Publication title -
çankırı karatekin üniversitesi i̇ktisadi ve i̇dari bilimler fakültesi dergisi
Language(s) - English
Resource type - Journals
eISSN - 2147-4206
pISSN - 1308-5549
DOI - 10.18074/ckuiibfd.900706
Subject(s) - brand equity , advertising , business , tourism , marketing , brand management , destinations , moderation , brand awareness , premise , brand preference , political science , psychology , social psychology , linguistics , philosophy , law