Open AccessA Field Study for The Relationship Between Strategic Brand Concepts and Brand Architecture Strategies from The Point of Consumer's Perspective
Author(s) -
Zübeyir Çelik,
Aypar Uslu
Publication year - 2021
Publication title -
erciyes üniversitesi i̇ktisadi ve i̇dari bilimler fakültesi dergisi :/erciyes üniversitesi i̇ktisadi ve i̇dari bilimler fakültesi dergisi
Language(s) - English
Resource type - Journals
eISSN - 2630-6409
pISSN - 1301-3688
DOI - 10.18070/erciyesiibd.798043
Subject(s) - business administration , mathematics , business