A Field Research on the Effect of Advertising Literacy Dimensions of Consumers to the Attitude for Rational and Emotional Ads | Zendy

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A Field Research on the Effect of Advertising Literacy Dimensions of Consumers to the Attitude for Rational and Emotional Ads

Author(s) -

Cihan BECAN

Publication year - 2022

Publication title -

fırat üniversitesi sosyal bilimler dergisi

Language(s) - English

Resource type - Journals

eISSN - 2149-3243

pISSN - 1300-9702

DOI - 10.18069/firatsbed.1085533

Subject(s) - humanities , art , advertising , business

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