Open AccessA Field Research on the Effect of Advertising Literacy Dimensions of Consumers to the Attitude for Rational and Emotional Ads
Author(s) -
Cihan Becan
Publication year - 2022
Publication title -
fırat üniversitesi sosyal bilimler dergisi
Language(s) - English
Resource type - Journals
eISSN - 2149-3243
pISSN - 1300-9702
DOI - 10.18069/firatsbed.1085533
Subject(s) - humanities , art , advertising , business