Open AccessSeeing Red: Color Selection as an Indicator of Implicit Societal Conceptions about the Autism Spectrum
Author(s) -
Joshua Diehl,
Julie M. Wolf,
Lauren Herlihy,
Arlen C. Moller
Publication year - 2011
Publication title -
disability studies quarterly
Language(s) - English
Resource type - Journals
eISSN - 2159-8371
pISSN - 1041-5718
DOI - 10.18061/dsq.v31i3.1676
Subject(s) - autism , psychology , salient , competence (human resources) , attribution , developmental psychology , cognitive psychology , asperger syndrome , social psychology , computer science , artificial intelligence
We explore how implicit associations with the label "autism" influence how people with the diagnosis are represented and perceived. A recent trend in public discourse has been to add descriptors to autism, such as "high-functioning" or "spectrum," possibly to minimize the perceived stigma associated with the diagnosis. We examined the colors used by researchers in poster graphs to represent the term autism. Research has indicated that the color red has implicit negative associations when evaluation of competence is salient. We found that red was used more often for groups with an autism label than other groups. Further, the use of red was less frequent when there were qualifiers for autism such as "high-functioning," "spectrum," or for Asperger syndrome. We assert that this pattern is evidence of implicit, negative societal associations with the word autism that influence discourse on the diagnosis.