Open AccessThe “Ransom Notes” Affair: When the Neurodiversity Movement Came of Age
Author(s) -
Joseph F Kras
Publication year - 2009
Publication title -
disability studies quarterly
Language(s) - English
Resource type - Journals
eISSN - 2159-8371
pISSN - 1041-5718
DOI - 10.18061/dsq.v30i1.1065
Subject(s) - offensive , ransom , affect (linguistics) , movement (music) , psychology , advertising , social psychology , political science , communication , aesthetics , business , economics , art , law , management
Medical advertising and public service announcements have the potential to increase public awareness of various conditions. Modern advertising techniques may increase the effectiveness of such campaigns. Different philosophical models of how disorders are perceived may markedly affect how ad campaigns are conducted and perceived. This paper will recount one instance of advertising that was felt to be especially offensive to disabled individuals, as well as the response to that campaign. The organized response assisted in defining and solidifying the neurodiversity movement.