Open AccessDining satisfaction with quick service restaurants among college students
Author(s) -
Siriporn McDowall,
Weijia Jia
Publication year - 2021
Publication title -
events and tourism review
Language(s) - English
Resource type - Journals
ISSN - 2577-056X
DOI - 10.18060/25392
Subject(s) - advertising , service (business) , sign (mathematics) , order (exchange) , food service , psychology , social media , medical education , marketing , business , computer science , medicine , mathematics , world wide web , mathematical analysis , finance
The purposes of this research were to investigate the reasons why college students enjoy fast food and why fast food is popular among college students. There were 313 respondents participating in this study. The majority of them were male, between 18-24 years of age, single, and they were freshmen and sophomores. On average, they visited the restaurant 3 times a week. Friends and family were their major source of information, followed by drive-by, the restaurant sign, social media, and billboard. Respondents were most satisfied with billing was accurate, operation hours were convenient, received food as ordered, menu was easy to read and order, and seat availability. Those who were satisfied with the restaurant would come back and recommend their friends and relatives to patron the restaurant.