Open AccessFactors Affecting Leaders’ Adoption of Innovation:
Author(s) -
Armin Marquez,
Beth A. Cianfrone,
Timothy Kellison
Publication year - 2020
Publication title -
sports innovation journal
Language(s) - English
Resource type - Journals
ISSN - 2688-3961
DOI - 10.18060/24342
Subject(s) - timeline , business , marketing , ticket , perspective (graphical) , revenue , process (computing) , public relations , theory of reasoned action , knowledge management , psychology , political science , computer science , accounting , computer security , archaeology , artificial intelligence , history , operating system , social psychology
This study's focus is to determine why some leaders adopt an innovation, while others do not, through the case of high school athletic directors' digital ticket adoption. We explore the process through which sport managers evaluate an innovation as the best course of action. The purpose of this study was to identify critical factors influencing high school athletic directors' decisions to adopt digital ticketing as the best strategy for securing revenue and serving their event attendees. High school athletic directors (N = 628) completed an online survey measuring the effects that leaders' prior conditions and perceived characteristics of the innovation (i.e., independent variables) have on their decision to adopt or reject the technology (i.e., dependent variable). From a theoretical perspective, we extend the conceptual model proposed by Rogers' Diffusion of Innovation Theory, including two constructs specific to the situation considered (i.e., trust and cost). From a managerial standpoint, there appears to be a need to educate athletic directors on the free digital ticketing options available and its ease-of-use. Future research should explore the athletic directors' decision-making process across a more extensive timeline through a longitudinal study.