Open AccessX’s and O’s, Angles and Games
Author(s) -
Benjamin J. Lynn,
Roxane Coche,
Ashleigh Messick
Publication year - 2021
Publication title -
sports innovation journal
Language(s) - English
Resource type - Journals
ISSN - 2688-3961
DOI - 10.18060/24247
Subject(s) - perspective (graphical) , football , thursday , presentation (obstetrics) , computer science , advertising , multimedia , artificial intelligence , political science , business , law , medicine , linguistics , philosophy , radiology
In 2017, NFL viewers complained when NBC Sports used the “Madden” camera for live play-by-play coverage of two Thursday Night Football games. Their comments indicated that they had a difficult time estimating yardage from the new perspective. Those games were just two recent examples of viewers complaining about changes in the visual presentation of live sports broadcasts—a phenomenon that has been happening with the Madden camera for more than a decade. The sports broadcasters’ inability to adjust its production technique for live football coverage, despite repeated attempts, provides important insights about the nature of mass communication. As sports broadcasters continue to look for new production techniques in a constantly evolving media landscape, these findings could help guide their production practices. Using game footage from four NFL broadcasts, the present study tested for differences in yardage estimations made from the traditional game camera (i.e., a stationary camera perpendicular to the field) and the Madden camera (i.e., a moving camera on wires positioned over the field). Participants (N = 473) were randomly assigned to watch 11 plays from either the traditional game camera angle or the Madden camera angle. No significant differences were found in estimates of yardage gains based on camera angle. Thehigh variance in the findings suggests that distance estimations are complex visual processes that may require specialized training to improve accuracy.