Open AccessMale vs. Female Sustainable Technology Usage in the Lodging Industry
Author(s) -
Faranak Memarzadeh,
Sulekha Anand
Publication year - 2020
Publication title -
events and tourism review
Language(s) - English
Resource type - Journals
ISSN - 2577-056X
DOI - 10.18060/23594
Subject(s) - sustainability , laundry , business , marketing , sustainable design , focus group , perception , sustainable energy , environmental economics , engineering , psychology , economics , waste management , ecology , neuroscience , electrical engineering , renewable energy , biology
Although sustainability applications/technology are a key focus in the lodging industry, this area of study is relatively new and requires more investigation. The current study examined whether there are gender differences in the perceptions of sustainable practices and technology in the hotel industry. An online survey asked participants’ opinions about sustainable practices and technology such as eco-friendly heating and energy, waste reduction technology, sustainable laundry, lighting technology, paperless transactions, and hotel specific sustainable apps. The result indicated that ease of use is perceived differently by females and males.