Open AccessBrand and consumer characteristics as drivers of behaviour towards global and local brands
Author(s) -
Srđan Šapić,
Milan Kocić,
Jovana Filipović
Publication year - 2018
Publication title -
zbornik radova ekonomskog fakulteta u rijeci
Language(s) - English
Resource type - Journals
eISSN - 1846-7520
pISSN - 1331-8004
DOI - 10.18045/zbefri.2018.2.619
Subject(s) - business , advertising , marketing , brand strategy , brand management