Open AccessInternet y su potencial en el marketing estratégico de precios: Una aproximación teórica y empírica
Author(s) -
Darío Jesús Quiroga-Parra,
Claudia Patricia Murcia-Zorrilla,
John Felipe Ramírez-Bolaños
Publication year - 2016
Publication title -
entramado
Language(s) - Spanish
Resource type - Journals
eISSN - 2539-0279
pISSN - 1900-3803
DOI - 10.18041/entramado.2016v12n1.23114
Subject(s) - the internet , latin americans , business , digital marketing , marketing , competitive advantage , position (finance) , work (physics) , economics , industrial organization , political science , engineering , computer science , mechanical engineering , finance , world wide web , law