Open AccessPromoting road safety education in young adults with Facebook: a mini-case study in engineering university students in Ecuador
Author(s) -
Yasmany Damián García Ramírez,
Jennyfer Peralta-Torres,
Marily Trujillo-Salazar
Publication year - 2020
Publication title -
avances
Language(s) - English
Resource type - Journals
eISSN - 2619-6581
pISSN - 1794-4953
DOI - 10.18041/1794-4953/avances.1.6052
Subject(s) - comics , context (archaeology) , psychology , medical education , qualitative property , applied psychology , computer science , medicine , geography , archaeology , artificial intelligence , machine learning
The road safety education is essential to reduce road traffic deaths. In this context, this research analyzes whether, through Facebook posts, young adults increase their knowledge of road safety. Twenty-five university students from Ecuador, between 21 and 27 years old, were selected as test subjects. It created a Facebook page where it posted two daily publications (informative and comic). All participants had to interact with their content for approximately four months. Students answered two tests to assess their knowledge of road safety and a survey about the web page. It used qualitative and quantitative approaches to analyze the collected data. As a result, Facebook significantly improved road safety knowledge. The young people agreed with its use in an academic context. This methodology could apply to other fields, given its simplicity and practicality, which can quickly reach a lot of people.