Open AccessThe Effect of Text, Image and Video-Based Product Review Presentation Formats on Online Purchasing Intention
Author(s) -
Zübeyir Çelik,
Aykut KABAK,
Aypar Uslu
Publication year - 2022
Publication title -
anadolu üniversitesi sosyal bilimler dergisi
Language(s) - English
Resource type - Journals
ISSN - 2667-8683
DOI - 10.18037/ausbd.1136341
Subject(s) - helpfulness , purchasing , credibility , product (mathematics) , presentation (obstetrics) , affect (linguistics) , psychology , perception , computer science , advertising , applied psychology , multimedia , marketing , social psychology , business , medicine , mathematics , geometry , communication , neuroscience , political science , law , radiology