Open AccessPerceived Brand Equity in Professional Sports Teams: A Zimbabwean Consumers’Perspective
Author(s) -
Lysias Tapiwanashe Charumbira
Publication year - 2015
Publication title -
asian business review
Language(s) - English
Resource type - Journals
eISSN - 2305-8730
pISSN - 2304-2613
DOI - 10.18034/abr.v5i3.65
Subject(s) - football , brand equity , focus group , qualitative research , marketing , qualitative property , data collection , grounded theory , conceptualization , brand loyalty , brand management , advertising , psychology , public relations , business , sociology , political science , social science , machine learning , artificial intelligence , computer science , law