Open AccessStudy on the Relationships among Marketing Information System Quality and Brand Equity Management in Banking Sector
Author(s) -
Mohamed Salih Yousif Ali
Publication year - 2015
Publication title -
asian business review
Language(s) - English
Resource type - Journals
eISSN - 2305-8730
pISSN - 2304-2613
DOI - 10.18034/abr.v5i3.63
Subject(s) - marketing , business , brand equity , marketing management , brand management , return on marketing investment , marketing research , relationship marketing , marketing strategy