Open AccessRethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi
Author(s) -
Reaz Hafiz
Publication year - 2015
Publication title -
asian business review
Language(s) - English
Resource type - Journals
eISSN - 2305-8730
pISSN - 2304-2613
DOI - 10.18034/abr.v5i3.60
Subject(s) - rebranding , advertising , brand management , brand identity , position (finance) , marketing , brand equity , identity (music) , focus (optics) , sociology , business , aesthetics , art , physics , finance , optics