Open AccessImpact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd.
Author(s) -
Mohsina Fatema,
Md. Abul Kalam Azad,
Abdul Kadar Mohammad Masum
Publication year - 2013
Publication title -
asian business review
Language(s) - English
Resource type - Journals
eISSN - 2305-8730
pISSN - 2304-2613
DOI - 10.18034/abr.v2i1.121
Subject(s) - brand equity , brand loyalty , structural equation modeling , confirmatory factor analysis , loyalty , advertising , brand awareness , marketing , business , variables , latent variable , brand management , brand image , statistics , mathematics , service (business)