Open AccessConsumers’ Perception toward Brand Preferences while Purchasing Personal Care Products: A Study on Rajshahi City
Author(s) -
Anima Karmakar,
Atia Ahmed
Publication year - 2019
Publication title -
abc research alert
Language(s) - English
Resource type - Journals
ISSN - 2413-5224
DOI - 10.18034/abcra.v7i1.257
Subject(s) - purchasing , personal care , perception , business , advertising , marketing , psychology , medicine , family medicine , neuroscience