KURUMLARIN UYGULADIKLARI SOSYAL SORUMLULUK PROJELERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİLERİ: OTOMOBİL MARKALARI ÜZERİNE BİR ARAŞTIRMA | Zendy

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KURUMLARIN UYGULADIKLARI SOSYAL SORUMLULUK PROJELERİNİN TÜKETİCİLERİN MARKA SADAKATİ ÜZERİNE ETKİLERİ: OTOMOBİL MARKALARI ÜZERİNE BİR ARAŞTIRMA

Author(s) -

Ahmet Çakır,

Baran Arslan

Publication year - 2016

Publication title -

celal bayar üniversitesi sosyal bilimler dergisi

Language(s) - Uncategorized

Resource type - Journals

eISSN - 1304-4796

pISSN - 2146-2844

DOI - 10.18026/cbusos.74740

Subject(s) - business administration , business , political science , marketing

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