Open AccessAn empirical study of expert-related and network-related message effect in hospital advertising and choice - Focus on the Regulatory Focus Theory
Author(s) -
JaeYoung Moon,
Junsik Kwak
Publication year - 2014
Publication title -
uilyo gyeong-yeonghag yeon-gu
Language(s) - English
Resource type - Journals
ISSN - 1976-636X
DOI - 10.18014/hsmr.2014.8.3.37
Subject(s) - focus (optics) , regulatory focus theory , advertising , empirical research , business , psychology , marketing , social psychology , mathematics , statistics , physics , creativity , optics