Open AccessSOCIAL CAPITAL AS A MECHANISM FOR IMPLEMENTATION OF MODERN MARKETING CONCEPTS
Author(s) -
Tatyana Korotkova
Publication year - 2017
Publication title -
gisap. economics, jurisprudence and management
Language(s) - English
Resource type - Journals
eISSN - 2053-6410
pISSN - 2053-6402
DOI - 10.18007/gisap:ejm.v0i12.1615
Subject(s) - mechanism (biology) , social marketing , social capital , business , marketing , sociology , social science , epistemology , philosophy