Open AccessInfotainment in the campaign for the 2015 Spanish general election: An analysis of El Hormiguero from a gender perspective
Author(s) -
María Pilar Rodríguez Pérez,
Miren Berasategi
Publication year - 2016
Publication title -
cuestiones de género/cuestiones de género
Language(s) - English
Resource type - Journals
eISSN - 2444-0221
pISSN - 1699-597X
DOI - 10.18002/cg.v0i11.3608
Subject(s) - prime time , perspective (graphical) , politics , entertainment , tone (literature) , political science , advertising , prime minister , sociology , gender studies , law , art , business , literature , visual arts
Within the new landscape of political communications characterized by infotainment in prime time television programs, this article analyzes the presence of four political representatives in El Hormiguero to explore if their appearances reinforce gender stereotypes. The analysis of the television programs reveals a substantial progress in the elimination of gender stereotypes which the media traditionally convey and reproduce in political campaigns. The analysis reveals a practical elimination of gendered bias in the interviews; the sexist tone remains, however, in other spaces of the television program linked to humor and entertainment practices.