Open AccessSponsorship Disclosures and Perceptions of E-cigarette Instagram Posts
Author(s) -
Erin A. Vogel,
Jamie Guillory,
Pamela M. Ling
Publication year - 2020
Publication title -
tobacco regulatory science
Language(s) - English
Resource type - Journals
ISSN - 2333-9748
DOI - 10.18001/trs.6.5.5
Subject(s) - credibility , influencer marketing , affect (linguistics) , perception , psychology , clarity , social media , advertising , source credibility , business , marketing , political science , biochemistry , chemistry , communication , neuroscience , relationship marketing , law , marketing management
Instagram influencers have many followers and are often paid to promote products, including e-cigarettes. This experimental study assessed effects of sponsorship disclosures on perceptions of e-cigarette Instagram influencer posts.