People in E-Cigarette Ads Attract More Attention: An Eye-tracking Study | Zendy

Elise M. Stevens | Zendy; Amanda L. Johnson | Zendy; Glenn Leshner | Zendy; Fuwei Sun | Zendy; Seung Hyun Kim | Zendy; Eleanor L.S. Leavens | Zendy; Alayna P. Tackett | Zendy; Emily T. Hébert | Zendy; Theodore L. Wagener | Zendy

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People in E-Cigarette Ads Attract More Attention: An Eye-tracking Study

Author(s) -

Elise M. Stevens,

Amanda L. Johnson,

Glenn Leshner,

Fuwei Sun,

Seung Hyun Kim,

Eleanor L.S. Leavens,

Alayna P. Tackett,

Emily T. Hébert,

Theodore L. Wagener

Publication year - 2020

Publication title -

tobacco regulatory science

Language(s) - English

Resource type - Journals

ISSN - 2333-9748

DOI - 10.18001/trs.6.2.3

Subject(s) - eye tracking , young adult , fixation (population genetics) , harm , perception , advertising , psychology , dwell time , visual attention , medicine , computer science , social psychology , developmental psychology , environmental health , clinical psychology , artificial intelligence , business , population , neuroscience

Minimally regulated electronic cigarettes (e-cigarette) advertising may be one potential factor driving the increasing prevalence of young adult e-cigarette use. Using eye-tracking, the current study examined which e-cigarette advertising features were the most appealing to young adults as a first step to examine how e-cigarette advertising may be regulated.

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