Open AccessPeople in E-Cigarette Ads Attract More Attention: An Eye-tracking Study
Author(s) -
Elise M. Stevens,
Amanda L. Johnson,
Glenn Leshner,
Fuwei Sun,
Seung Hyun Kim,
Eleanor L S Leavens,
Alayna P. Tackett,
Emily T. Hébert,
Theodore L. Wagener
Publication year - 2020
Publication title -
tobacco regulatory science
Language(s) - English
Resource type - Journals
ISSN - 2333-9748
DOI - 10.18001/trs.6.2.3
Subject(s) - eye tracking , young adult , fixation (population genetics) , harm , perception , advertising , psychology , dwell time , visual attention , medicine , computer science , social psychology , developmental psychology , environmental health , clinical psychology , artificial intelligence , business , population , neuroscience
Minimally regulated electronic cigarettes (e-cigarette) advertising may be one potential factor driving the increasing prevalence of young adult e-cigarette use. Using eye-tracking, the current study examined which e-cigarette advertising features were the most appealing to young adults as a first step to examine how e-cigarette advertising may be regulated.