Open AccessYouth's Perceptions of E-cigarette Advertisements with Cessation Claims
Author(s) -
Minji Kim,
Pamela Ling,
Divya Ramamurthi,
Bonnie HalpernFelsher
Publication year - 2019
Publication title -
tobacco regulatory science
Language(s) - English
Resource type - Journals
ISSN - 2333-9748
DOI - 10.18001/trs.5.2.1
Subject(s) - smoking cessation , advertising , medicine , perception , descriptive statistics , logistic regression , quit smoking , product (mathematics) , tobacco use , family medicine , psychology , environmental health , population , business , statistics , geometry , mathematics , pathology , neuroscience
E-cigarettes are not FDA-approved smoking cessation aids. Nevertheless, content analyses have shown that e-cigarette companies make claims about cessation efficacy. Some advertisements are explicit (directly mentioning their product can help smokers quit or stop smoking), while others are implicit (not containing cessation-related language, but implying cessation efficacy through subtle wording and imagery). This is the first study to examine directly how adolescents and young adults (AYAs) perceived these ads, and specifically whether they identify the cessation claims in e-cigarette advertisements.