Open AccessHealth Literacy and Attention to Cigarette Health Warning Labels among Rural Smokers
Author(s) -
Amanda J. Quisenberry,
Ayanna E. Scott,
Abigail B. Shoben,
Amy K. Ferketich,
Sarah Cooper,
Micah L. Berman,
Ellen Peters,
Mary Ellen Wewers,
Elizabeth G. Klein
Publication year - 2018
Publication title -
tobacco regulatory science
Language(s) - English
Resource type - Journals
ISSN - 2333-9748
DOI - 10.18001/trs.4.6.4
Subject(s) - health literacy , literacy , health communication , health education , medicine , logistic regression , psychology , environmental health , recall , odds , public health , communication , health care , nursing , pedagogy , economics , cognitive psychology , economic growth
We evaluated the association of health literacy and attention to the pictorial imagery of 9 health warning labels (HWLs) in a tobacco advertisement among rural US smokers. We hypothesized that lower health literacy would be associated with greater visual attention to pictorial portions of HWLs and evaluated the association between health literacy and recall of advertisement elements.