Open AccessPERUMUSAN KONSEP IDENTITAS KABUPATEN SIDOARJO UNTUK CITY BRANDING MELALUI PENDEKATAN COMPETITIVE IDENTITY
Author(s) -
R. Bhima Danniswara,
Agung Eko Budiwaspada,
Naomi Haswanto
Publication year - 2020
Publication title -
jadecs (journal of art, design, art education and culture studies)/media, seni dan desain
Language(s) - English
Resource type - Journals
eISSN - 2548-6543
pISSN - 2088-4419
DOI - 10.17977/um034v5i1p54-59
Subject(s) - identity (music) , social connectedness , corporate identity , city marketing , ideal (ethics) , sociology , advertising , psychology , social psychology , aesthetics , political science , public relations , business , art , law , tourism
Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities. A positive city identity will reflect a positive city image in the minds of the audience. Formulation of city identity can be done by applying competitive identity theory to communicate positive messages to be conveyed to the audience, through the six channels of city identity. The ideal city identity must be formulated based on the facts that occur in the city itself. Result of this research is “connectedness” as representative identity for Sidoarjo. “Connectedness” can be used as a basis for Sidoarjo city branding design.