Open AccessSocial Media Customer Expectations: Brand Engagement in Maintaining Customer Loyalty
Author(s) -
Lili Adi Wibowo,
Lisnawati Lisnawati,
Rozana Adzimaturrahmah
Publication year - 2020
Publication title -
jpbm (jurnal pendidikan bisnis dan manajemen)
Language(s) - English
Resource type - Journals
eISSN - 2527-905X
pISSN - 2461-0828
DOI - 10.17977/um003v6i22020p087
Subject(s) - customer engagement , loyalty business model , social media , descriptive statistics , path analysis (statistics) , psychology , simple random sample , data collection , advertising , loyalty , marketing , business , computer science , service quality , sociology , statistics , mathematics , service (business) , population , demography , world wide web