Open AccessSegmentation of Green Consumers and Willingness to Purchase Green Products of University Students
Author(s) -
Hyochung Kim
Publication year - 2014
Publication title -
hwan'gyeong gyoyug
Language(s) - English
Resource type - Journals
ISSN - 1225-1259
DOI - 10.17965/kjee.2014.27.1.51
Subject(s) - green marketing , business , advertising , marketing , segmentation , green consumption , computer science , economics , artificial intelligence , microeconomics , production (economics)