
Moderating Effects of Age Groups on Digital Customer Experience and Purchase
Author(s) -
Byoung-Gyu Chung
Publication year - 2019
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.22.3.201906.13
Subject(s) - business , advertising , marketing , customer experience