The Effect of Fitness between Haptic Concept and Brand Concept on Consumer Evaluation | Zendy

Open Access

The Effect of Fitness between Haptic Concept and Brand Concept on Consumer Evaluation

Author(s) -

Lee Sun Hee,

Sang Yong Bok,

Jun Sang Yeo

Publication year - 2018

Publication title -

yutong gyeong-yeong hakoeji

Language(s) - English

Resource type - Journals

eISSN - 2384-0145

pISSN - 2384-0137

DOI - 10.17961/jdmr.21.6.201812.79

Subject(s) - business , marketing , advertising , psychology

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