Open AccessThe Effects of the Characteristics of Online Word-of-Mouth Information on Impulsive Purchase and Post – Purchase Happiness: Focusing on the Health-Functional Foods
Author(s) -
Eun-a Jung,
JungHee Kim
Publication year - 2018
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.21.6.201812.37
Subject(s) - happiness , advertising , word of mouth , psychology , business , health information , marketing , social psychology , economics , health care , economic growth