Open AccessThe Effects of Promotional Stimuli on the Impulse Buying of Offline Shopping in China: The Mediating Effect of Perceived Value
Author(s) -
리우스멍,
Taewon Kang
Publication year - 2018
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.21.6.201812.191
Subject(s) - china , advertising , impulse (physics) , value (mathematics) , business , online and offline , psychology , marketing , computer science , mathematics , political science , statistics , physics , quantum mechanics , law , operating system