Open AccessA Study on the Effects of Service Quality Factors on Consumption Attitude and Profitability in Chinese Internet Shopping Mall: Focusing on the Moderating Effect of Positive Emotion
Author(s) -
Sang-Taek Jeun,
cho yeon joo,
Soo-Hyoung Lee
Publication year - 2018
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.21.5.201810.97
Subject(s) - profitability index , business , consumption (sociology) , advertising , service quality , marketing , quality (philosophy) , service (business) , shopping mall , psychology , sociology , social science , philosophy , finance , epistemology