Open AccessThe Effects of Global Sports Brand Company's Customer-Onrientation on the Loyalty of Chinese Consumers
Author(s) -
Le Qiao Zhang,
Shi Yuan Wu
Publication year - 2018
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.21.3.201806.181
Subject(s) - business , advertising , brand loyalty , marketing , loyalty business model , loyalty , brand management , service quality , service (business)