Open AccessA Empirical Study on Vietnam Consumer's Use Behaviour on Mobile Cross Border Purchase: Based on UTAUT Model and Flow Theory
Author(s) -
Kim Won Beom,
Hong Gi Kim
Publication year - 2018
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.21.2.201804.147
Subject(s) - advertising , unified theory of acceptance and use of technology , empirical research , flow (mathematics) , business , econometrics , marketing , mathematics , statistics , expectancy theory , psychology , social psychology , geometry