Open AccessEffect of the Country Image on the Purchase Intention of the Korean Product by the Chinese Consumers
Author(s) -
Woohyoung Kim,
Hye Sook Choi
Publication year - 2018
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.21.2.201804.137
Subject(s) - business , advertising , product (mathematics) , marketing , mathematics , geometry