Open AccessThe Effect of Menu and Brand of Korean Buffet Restaurant on Perceived Taste Quality and Satisfaction: The Moderating Roles of Consumption Value
Author(s) -
Seung-Eun Cha,
Eunjung Noh
Publication year - 2018
Publication title -
yutong gyeong-yeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2384-0145
pISSN - 2384-0137
DOI - 10.17961/jdmr.21.1.201802.23
Subject(s) - advertising , consumption (sociology) , taste , value (mathematics) , business , marketing , quality (philosophy) , psychology , mathematics , art , philosophy , epistemology , neuroscience , statistics , aesthetics